Business in 1000 Days:
Introduction to Market Analysis

A structured, practical programme guiding entrepreneurs through market research, competitive landscape review, and data-driven decision-making across the first critical phase of building a business.

0Participants enrolled
4.7/5Average participant rating
0Years in market education

Informational notice: This page is provided for marketing and informational purposes only. Content describes programme features and does not constitute professional financial or legal advice. Individual results depend on a variety of personal and market factors.

Honest Feedback from Our Community

★★★★★

"The competitive landscape module helped me realign our pricing approach after analysing three direct competitors more carefully than I had before. The framework was straightforward and practical to apply."

MR
Marcus Reid
Glasgow
★★★★☆

"I appreciated the segment sizing exercises in weeks 6 through 8. They pushed me to gather actual data rather than relying on assumptions. The support from the team via email was also responsive and helpful."

LF
Laura Fitzgerald
Manchester
★★★★★

"The SWOT and PESTLE integration sessions were clearly explained. I completed the first 100-day review deliverable and found it genuinely useful for a conversation I had with a potential partner shortly after."

DK
Daniel Kowalski
Edinburgh

The People Behind the Programme

SR
Sarah Renton
Programme Lead

Specialises in early-stage market research methodology and has guided over 150 entrepreneurs through structured analysis processes.

11 yrs experience
JA
James Alloway
Competitive Intelligence

Former strategy consultant who focuses on building actionable competitor profiling frameworks for small and medium enterprises.

9 yrs experience
NP
Niamh Parsons
Data & Segmentation

Focuses on quantitative segmentation and translating raw survey data into clear market-sizing outputs participants can act on.

7 yrs experience
OM
Oliver Marsh
Business Planning

Guides participants through the planning and documentation phases, helping connect market findings to operational decisions.

6 yrs experience

Certifications & Recognised Standards

2022
Market Education Quality Mark
UK Business Education Council

Recognises structured, evidence-based approaches to entrepreneurship education curricula.

2021
Practitioner Curriculum Accreditation
Institute for Business Development (IBD)

Certifies that programme content meets practitioner-level standards for applied market analysis training.

2023
SME Learning Framework Award
Scottish Enterprise Skills Board

Awarded for a demonstrable learning framework relevant to small and medium enterprise founders.

2020
Data Ethics in Business Education
Digital Commerce Standards Group

Confirms responsible use of data and transparent methodology in educational content delivery.

2024
Continuous Professional Development (CPD) Registration
CPD Certification Service, UK

Programme content formally registered as eligible for CPD points under UK professional development guidelines.

Key Milestones Over 1,000 Days

Day 1
~100
~250
~500
~750
1,000

Key Dimensions Covered in the Programme

78%
Market Sizing
65%
Competitor Mapping
82%
Demand Assessment
71%
Customer Segmentation
88%
Framework Usage
74%
Plan Completion
Self-reported participant capability scores at programme midpoint (%)
Address: 160 Victoria Road, Edinburgh Phone: +44 866 7050725 Email: [email protected]